Clear Choice Dental Yokine Report | February to May 2026

Summary

February To May Overview

Yokine maintained active lead flow across paid search, website enquiries, and Meta-generated Invisalign demand. New patient numbers reached 137 year to date by the end of May, staying ahead of the same January to May stretch in 2025 even though May finished slightly below May last year.

New patients

137

January to May 2026 total. This compares with 128 across the same months in 2025.

Total leads

161

114 main pipeline opportunities plus 47 Invisalign opportunities across February to May.

Calls

50

49 answered calls and 1 missed call across February to May.

Current visibility

2.43K

2.43K website visitors in May, alongside 1.04K GBP total views in the latest 30-day period.

Learned

What Stood Out Most

The clearest patterns show where Yokine is already attracting strong demand and where the biggest conversion upside still sits.

Best Performing Channel

Google Ads And Website Enquiries Carried Most Main Pipeline Demand

Google Ads led the main pipeline in February, March, and April, while website contact form volume stayed meaningful in every month and became the largest source in May.

Winning Message

The Invisalign Message Kept Repeating As Meta's Clearest Conversion Angle

The “How Long Does Invisalign Take” creative remained the top conversion driver in every month available, with 24 conversions in February, 28 in March, 14 in April, and 23 in May.

Search Intent

Call Demand Was Driven By Emergency And Local Dentist Searches

The call logs repeatedly show keywords such as “dental emergency”, “dentist Yokine”, “dental clinic Yokine”, and nearby suburb searches, which points to strong high-intent local demand.

Key Learning

May Recovered From April, But Still Landed Slightly Behind Last Year

May rose from 22 to 28 new patients month on month, but remained 6.7% below May 2025, which keeps the focus on converting existing demand more efficiently.

Creatives Delivered

Best Performing Creative Assets

Invisalign education remained the clearest creative driver across the period and continued to lead the strongest Meta conversion results.

New Patient Numbers

New Patient History

Yokine's new patient trend remained healthy through May, with 2026 still ahead of the same year-to-date point in 2025.

Monthly new patient results from 2022 to 2026, with 2026 shown through May.

May 2026 Vs April 2026

May increased from 22 to 28 new patients. That 6-patient lift represents a 27.3% month-on-month increase and shows Yokine recovered well from the softer April result.

May 2026 Vs May 2025

May moved from 30 to 28 new patients. That is a 6.7% year-on-year decline, which means the monthly rebound versus April was positive but still did not fully match last year's May result.

Overall Read

2026 remains ahead of last year through the first five months. January to May reached 137 new patients versus 128 in the same 2025 window, so the broader year-to-date trend still points in the right direction.

Leads

Pipeline Breakdown By Month

Lead volume stayed active across the period, with February and March producing the strongest enquiry months before the April dip.

February

Strong Opening Month For Both Pipelines

Main Pipeline39

Invisalign15

Main Pipeline Source Split

Google Ads26

Website Contact Form12

Facebook1

Invisalign Source

Facebook Ads15

February delivered the highest total lead count, with Google Ads leading the main pipeline while Meta generated a strong Invisalign result.

March

Lead Volume Stayed Near February's Peak

Main Pipeline34

Invisalign14

Main Pipeline Source Split

Google Ads19

Website Contact Form13

Facebook2

Invisalign Source

Facebook Ads14

March stayed close to February for total volume, with Google Ads again leading the main pipeline and Meta continuing to generate a clean Invisalign stream.

April

April Was The Softest Lead Month

Main Pipeline24

Invisalign8

Main Pipeline Source Split

Google Ads14

Website Contact Form9

Facebook1

Invisalign Source

Facebook Ads8

April fell back in both pipelines, but Google Ads still delivered the biggest share of main-pipeline volume and kept demand active for May to rebound from.

May

Website Enquiries Took The Lead In May

Main Pipeline17

Invisalign10

Main Pipeline Source Split

Website Contact Form8

Google Ads7

Unattributed2

Invisalign Source

Facebook Ads10

May lead volume stayed below the February to March high, but website enquiries became the largest source and the clinic still lifted new patients from 22 in April to 28 in May.

Calls

Inbound Call Breakdown

Inbound calls remained strongly search-led, with most call volume tied to Google paid search and almost every call answered.

February

Strong Search-Led Call Flow

Total Calls22

Answer Rate100%

Answered

22

Missed

0

Call Source Mix

Google Paid17

Unknown5

Top Search Terms

Dentist Tuart Hill3

Dentist Yokine3

Dental Clinic Yokine2

February calls were fully answered and mostly tied to Google paid search, with a mix of suburb-based dentist searches and emergency-style intent.

March

Smaller Volume, Still Fully Answered

Total Calls7

Answer Rate100%

Answered

7

Missed

0

Call Source Mix

Google Paid6

Unknown1

Top Search Terms

Dental Emergency2

Emergency Dentist1

Dentist Yokine1

March call volume was lighter, but every logged call was answered and the strongest search theme remained emergency-focused demand.

April

Emergency Intent Stayed Visible

Total Calls9

Answer Rate100%

Answered

9

Missed

0

Call Source Mix

Google Paid8

Unknown1

Top Search Terms

Dental Emergency3

Emergency Dentist1

Dentist Near Me1

April remained heavily search-led, with emergency intent again the strongest theme and every logged call answered.

May

May Brought The Only Missed Call In The Set

Total Calls12

Answer Rate91.7%

Answered

11

Missed

1

Call Source Mix

Google Paid11

Unknown1

Top Search Terms

Dental Emergency5

Dentist Yokine3

Dental Clinic Yokine2

View Missed Calls

15 May 2026 · 07:48 AMUnknown · 61420598777 · Source: Google Paid

May kept call demand healthy, remained mostly Google-paid search driven, and logged only one missed call across the full month export.

Meta Ads

Monthly Facebook Results

Meta maintained broad reach across the period, with Invisalign continuing to stand out as the strongest conversion theme.

February

Efficient Awareness With Strong Invisalign Conversion Support

Spend eased slightly versus the prior 28 days while the Invisalign conversion theme remained strong

Amount SpentAU$3.47K

Average CPCAU$1.82

Impressions234.54K

Average CPMAU$10.55

Top Converting Creative

How Long Does Invisalign Take

24 conversions from the highest-converting ad in February

March

Reach Scaled Strongly While Spend Increased

Impressions jumped sharply while CPC improved and the Invisalign angle continued to lead

Amount SpentAU$3.83K

Average CPCAU$1.76

Impressions473.63K

Average CPMAU$8.50

Top Converting Creative

How Long Does Invisalign Take

28 conversions from the top-performing March ad

April

Reach Stayed High, But Conversion Efficiency Softened

Reach held up, but higher CPC and CPM suggest efficiency pressure in this month

Amount SpentAU$3.59K

Average CPCAU$3.21

Impressions443.84K

Average CPMAU$12.25

Top Converting Creative

How Long Does Invisalign Take

14 conversions from the best April conversion ad

May

The Invisalign Message Regained Momentum

Spend stayed stable while the best-performing Invisalign ad returned to a stronger conversion count

Amount SpentAU$3.73K

Average CPCAU$3.54

Impressions447.78K

Average CPMAU$11.79

Top Converting Creative

How Long Does Invisalign Take

23 conversions from the top-performing Meta asset in May

Google Ads

Paid Search Results

Google Ads stayed highly consistent for click volume across the full period, even as spend and CPC rose into May.

Metric	February	March	April	May
Clicks	347	414	410	412
Spend	AU$3.54K	AU$3.89K	AU$4.2K	AU$4.6K
CPC	AU$10.21	AU$9.40	AU$10.24	AU$11.18
CTR	7.19%	7.71%	6.86%	6.43%

Strongest Month March delivered the highest click count at 414 while also posting the best CTR in the four-month period

Stability Signal Click volume held very steady from March to May, which shows the account continued to capture dependable search demand

Efficiency Read CPC was strongest in March and then rose through May, which suggests the account kept volume while efficiency became slightly more expensive

Website Traffic

Traffic Mix In May

Website traffic remained anchored by organic, direct, and paid sources, giving the clinic a balanced acquisition mix.

2.43K website visitors in May, down 6.25% versus the previous 31-day period.

Organic1.09K

Direct710

CPC372

Referral87

Search78

Paid45

Social21

Other32

Top Driver

Organic search remains the clinic's largest traffic source. With 1.09K visitors, organic continues to provide the strongest base of discovery and should remain a priority for protecting visibility.

Support Channels

Direct and CPC still play an important supporting role. Direct traffic at 710 and CPC at 372 show that branded demand and paid acquisition are both contributing meaningful volume.

Performance Read

Traffic softened slightly, but the mix remains healthy. A 6.25% dip month on month is modest, and the channel spread still shows multiple sources helping the clinic stay discoverable.

Landing Pages

Landing Page Call Activity

The clinic currently has three live landing pages. Tracked call activity was concentrated around the main landing page, led by emergency and local dentist searches.

Overview

One Core Landing Page Carried The Tracked Call Demand

Tracked Call Entries42

Live Landing Pages3

Monthly Call Entries

February17

March6

April8

May11

Intent

The Search Terms Point To High-Intent Treatment Demand

Top Search Terms Reaching The Landing Page

Dental Emergency11

Dentist Yokine7

Dental Clinic Yokine5

Emergency Dentist4

Dentist Near Me4

Dentist Tuart Hill3

The landing page is attracting a mix of urgent treatment demand and local location-based searches, which supports its role as the clinic's main paid-search conversion page.

Landing Page	URL
Main Landing Page	View Landing Page
Additional Location Landing Page	View Landing Page
Teeth Whitening Landing Page	View Landing Page

Primary Page The tracked calls all point back to the same landing page path, which keeps paid search traffic focused on one main conversion destination.

Demand Pattern Emergency-related terms appear most often, which suggests the page is helping capture immediate-intent search demand.

Action This page should remain a priority for ongoing copy, CTA, and booking-flow improvements because it is already receiving strong intent traffic.

Google Business Profile

Local Search Visibility

Google Business Profile continued to support local visibility, discovery, and direct action from search and maps.

Visibility

1.04K

Total GBP views across Search and Maps

Search

650

Maps

393

Actions From Profile

Website Visits

59

Calls

64

Bookings

0

Conversations

0

Visibility

Search remains the main discovery driver in GBP. With 650 search views versus 393 maps views, standard search still leads, while maps also contributes a substantial share of the clinic's local discovery.

Direct Action

GBP is still producing slightly more calls than website visits. The profile generated 64 calls and 59 website visits, which shows users are taking direct action from the listing rather than only clicking through to the site.

Opportunity

Strong visibility is already in place. The next lift is getting more of that attention to convert into trackable bookings while maintaining the clinic's visibility across both search and maps.

Additional Notes To Client

Video Shoot Proposal

Fresh video content can strengthen both campaign performance and the clinic's ongoing content pipeline.

Priority Recommendation

Fresh Video Content Is Needed To Strengthen Meta Ad Performance

We recommend scheduling a new video shoot as a priority. Fresh clinician-led and treatment-led footage will give the Meta campaigns stronger creative to work with, help reduce fatigue, and support both paid ads and organic content. Once the team selects a preferred date and time, we can coordinate everything else from our end.

Wins

Strongest Results

Biggest Win

137 New Patients By The End Of May 2026

That keeps Yokine ahead of the same January to May stretch in 2025 and shows the year-to-date patient picture is still moving in the right direction.

Strongest Channel

Google Ads Delivered Consistent Search Demand

Clicks stayed above 347 in every month and held above 410 from March to May, which points to dependable search intent around the clinic.

Best Creative Signal

Invisalign Consistently Led Meta's Conversion Story

The same Invisalign education angle kept resurfacing as the best performer, which gives the account a clear creative direction to keep building from.

Commercial Opportunity

Yokine Is Capturing Most Of The Calls It Generates

The clinic answered 49 of 50 logged calls, which provides a strong base to turn more search demand into booked visits.

Action Plan

Priority Actions

Each next step is tied directly to the clinic's performance across February to May.

1

Turn High-Intent Search Demand Into More Booked Visits

Google Ads and emergency-style search terms are already producing steady intent, so the next lift is converting more of that demand into appointments faster.

2

Keep Scaling The Invisalign Angle That Is Already Converting

The same Meta Invisalign message kept leading conversions, so we should keep testing adjacent variations around treatment timing, comfort, and confidence.

3

Refresh Video Assets For Ads And Organic Content

A fresh video shoot will give the account stronger treatment-led content to support both awareness and conversion across Meta and social.

4

Protect Local Visibility Across Website And GBP

Website traffic and GBP visibility are both supporting discovery, so the focus is keeping search presence strong while improving how results translate into trackable actions.